Yesterday, I did the unthinkable in terms of social media and marketing. I walked away from my Twitter account. And I cleaned up some mess on Google+ too, in order to align the social media life with my actual values and beliefs.
I started with Twitter, because it was so fucked up that this introvert hardly used it anymore. First, I thought that I could just clean up the one I had, by keeping the ones that I actually knew who was or seemed remotely interested in my tweets and unfollowing everybody else.
But then, some guys listed me as an «unfollower», meaning that sometimes people follow other people just to make them follow back, and then unfollow them again to make them look popular and cool with a high numbers of followers and a low number of people they follow themselves.
That in it self is a tell-tale about the «state of the art» on Twitter, and why I’m opting out of that hype in the first place.
So, as there’s no way you can shrink the number of followers unless you actually block them (which seemed a bit harsh), I decided to wipe the slates totally clean and make a brand new Twitter account. This time, I will NOT use the auto-follow thing, where I automatically follow everybody who follows me. I will trust my instincts and end up with a low amount of people I follow – but with whom I will actually interact and get to know.
The thought of that makes me feel like a true Goddess. 😉
See, my perfect dream of social life offline looks like this:
I have a few close friends in a tightly knit group. We get together regularly, all together or one-on-one, but with no strict expectations of each other. And we connect deeply, authentically and respectfully of each others quirks.
Outside of that circle are more like-minded people, or people who see the world differently than the inner circle does. These people are interesting and provide insights that would be lost without them. I love getting to know these people, they inspire new thoughts and ideas and ways to do things. They are a fresh breath of air.
And then there’s the rest of the world’s population. Them, I really don’t need.
So. Translated to social media, what would this look like to me?
I’m not done experimenting yet, but I think I have found a formula now. I’m hoping to use G+ more and more in the future, because it’s so … permissive, in a sense. I can write as much as I want to (as opposed to Twitter), and I can make circles. That’s perfect for my Big Plan and Vision for social life.
So I did some spring cleaning in there, too. I had a circle I had actually called «people I don’t know», where I’d put people who had me in their circles, but whom I never got to know because they never said anything to me, and I never checked them out either. Partly my fault, admittedly, but in the spirit of wiping slates clean, I just deleted that circle and «un-circled» (is that a word now?) the people in it.
Facebook… now, there’s a headache. I have to keep my personal profile, too much of the communication with real life friends and family happens there (hoping to convert them to G+, though!), and while I’m there, I can easily run my Facebook page, too. At least a bit. I’m thinking that the main activity should be on G+, it’s like I can breathe so much more freely in there somehow.
My inbox is now squeaky clean, I think I’ve unsubscribed from everything but the newsletters I really really care to read. I discovered that most of them kinda felt too intrusive; you know, one said something in the lines of «should you eat these foods?» . Uhm… none of your freakin’ business? (pun intended)
I’ll admit, this feels so liberating and great. I like my feeds now, and that probably means that I’ll be using social media more, too.
But on my terms this time.